The Vision: DreamFit offers high-quality linens that integrate patented technology to guarantee a secure fit on any size mattress. The company needed a strong corporate identity, product positioning direction, and a novel method for measuring fabric quality.

The focus of the task was to ensure effective customer communications and a positive customer experience. DreamFit recognized that shoppers must clearly understand and acknowledge the difference their product delivers before they will become loyal customers and advocates. In addition, due to industry abuse of the term “thread count,” DreamFit charged us with establishing a new and credible measure of quality.

To design a powerful corporate identity, Info Retail initiated in-depth analysis to identify DreamFit’s target customer, then designed for that exact demographic. Utilizing specific research tools and methodologies, we established a solid corporate identity to elevate DreamFit’s position in the marketplace. To overcome industry misuse of the thread count measurement, we helped DreamFit establish a proprietary “degree” system – ranging from 1st to 7th degrees of quality – that clearly identify unique performance levels of linens. The system makes it easier for shoppers to compare actual product quality across multiple manufacturers.

Having executed DreamFit’s identity and product positioning, we moved forward to provide a consistent experience and maximum worth across the brand’s many touchpoints–integrating Brand Guidelines, Packaging, Collateral, Web Design, Showroom Design, Merchandising, and Digital Signage Solutions in the marketplace. This approach, integrating B2B and B2C marketing, enables DreamFit to speak both to retail buyers and shopping customers with a consistent and powerful voice of authority and quality.

The Vision: DreamFit offers high-quality linens that integrate patented technology to guarantee a secure fit on any size mattress. The company needed a strong corporate identity, product positioning direction, and a novel method for measuring fabric quality.

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