Join Florian Vollmer, SVP Design of Info Retail, as he discusses how businesses are adapting to a new "experience economy" by moving away from selling products and focusing on offering services.

You will learn:

• how rethinking experiences from a user's perspective will result in more informed purchasing decisions
• why driving innovation creates long-term brand loyalty
• how key innovations in the field of retail are ever-evolving through the use of practical tools that yield valuable insight

Presentation Slide Show

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